Minority Purchasing Power

According to the Selig Center for Economic Growth:

  • The buying power of Hispanics was $978 billion in 2009 and is expected to exceed more than $1.3 trillion in 2014
  • African American buying power was $910 billion in 2009 and is projected to top $1.1 trillion by 2014
  • Asian buying power was $509 billion in 2009 and expected to increase to $697 billion by 2014
  • Native American buying power was $64.7 billion in 2009 and expected to increase to $82.7 billion in 2014
Important Facts about Disabled Consumers

According to Disability-Marketing.com

  • Of the 54 million of people limited in their activities due to long-term disability...

        • 73% are the heads of households
    46% are married
    58% own their own homes
    77% have no children
    48% are principal shoppers

  • In 1995, people with disabilities spent $81.7 billion on travel. This did not include the significant expenditures of their families, friends, and escorts. (Source: Society for Accessible Travel and Hospitality).

  • The aggregate income of people with disabilities tops $1 trillion. This includes $220 billion in discretionary income. *
Click here for more facts about the disabled consumer.

GLBT Purchasing Power
According to research by Witeck-Combs Communication/Marketresearch.com and a study by Witeck-Combs Communications and Harris Interactive:

  • GLBT buying power is estimated to be $723 Billion in 2008

  • • 78% of gay and lesbian adults and 77% of heterosexuals are likely to consider a brand that is known to provide equal workplace benefits for all of their employees, including gays and lesbians. It's also important to note that one in four gay, lesbian, bisexual and transgender adults say they have switched products or service providers because they found a competing company that supports causes that benefit the GLBT community.
Download HRC’s 2010 Buying for Equality Guide

Minority Owned Businesses

Established in 1969 and headquartered in Washington, DC, the Minority Business Development Agency (MBDA) is part of the U.S. Department of Commerce. MBDA is the only federal agency created specifically to foster the establishment and growth of minority-owned businesses in this Nation. The Agency actively promotes the strategic growth and competitiveness of large, medium and small minority business enterprises by offering management and technical assistance through a network of approximately 50 local business centers throughout the United States. Helpful business resources for minority entrepreneurs are available at www.mbda.gov.

Click here for important downloads concerning characteristics of minority businesses.

Minorities and the Internet

According to a 2007 article on Webpronews.com and a new report from The Media Audit surveying 88 markets with an aggregate adult population of approximately 145 million with 58 million of those adults being a minority:
  • Online shopping by African-Americans, Asians, Hispanics and other minorities has increased significantly over the past five years

  • 40.6% of African-Americans now shop online, compared to 27.1 percent five years ago. More than 20 percent now make five or more purchases in a year and 10.9 percent make more than a dozen purchases. The total adult African-American population in the 88 markets surveyed is approximately 17.6 million.

  • 70% of Asians now shop online, up from 27.1 percent five years ago. More than 20 percent now make five or more purchases in a year and 10.9 percent make more than twelve purchase. The total adult Asian population in 88 markets is estimated to be 9.8 million.

  • 41.8% of Hispanics now shop online, compared to 27.7 percent five years ago. In addition, 23.5 percent of Hispanics make five or more purchases in a year and 12.3 percent make 12 or more purchases. The total adult Hispanic population in the markets surveyed is about 23.3 million.

Sign up for updates and receive a 30-Day job posting on our job board for only $75!
(A $299 value!)


8601 Six Forks Road, Suite 400
Raleigh, North Carolina 27615

info@minoritymarketshare.com • (800)691-6380 • Fax (888)260-0836
Copyright 2008-09 NODSM. All rights reserved