Message from the Founder

Welcome to The National Organization for Diversity in Sales and Marketing!

I founded this organization in 2003 to help corporations leverage diversity to positively impact their bottom line and capitalize on the increasing purchasing power of diverse consumers. We are also focused on helping corporations diversify their sales and marketing talent in an effort to be more reflective of their consumer base and the changing face of our global marketplace.

Our focus is to continue to grow as an organization, evolve with the needs of our members and continue to provide superior value for membership, with the information and resources that we make available. On behalf of the National Organization of Diversity in Sales and Marketing, I encourage you to join us and allow us to be of service to you.

Regards,

Shelley Willingham-Hinton
Founder and CEO

Who We Are

The National Organization for Diversity in Sales and Marketing, Inc ™ was founded in 2003 to help corporations leverage their sales and marketing initiatives to positively impact their bottom line. We are a an invaluable resource for small businesses and major corporations who want to increase their market share in multicultural markets as well as diversify their sales, marketing and advertising personnel and develop a culturally competent team of sales, marketing and advertising professionals.

Our Motivation

The case for diversity has been made evident throughout human resources departments across the country. Although board rooms and executive suites are becoming more diverse in their look, in most cases, there is still much work to do. Many multicultural marketing campaigns have been based on assumptions and stereotypes. Our organization's mission is to dispel these practices and provide marketers with solid facts on how to effectively reach these markets without being offensive. We have created a forum where companies receive accurate information on multicultural marketing and provide a resource where companies could learn from other companies that are already marketing multiculturally and consistently getting it right. In addition, we are a resource for our corporate members to source qualified multicultural talent.

Our Vision

Our Vision is to be a total resource for organizations wanting solid information on marketing to multicultural consumers, diversifying their sales force and marketing teams and developing culturally competent sales people to successfully deliver the messages from multicultural ad campaigns. We will evolve with the needs of our members and continue to provide them superior value for their membership, with the information and resources that we make available to them.

 

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